During six weeks viewers followed the platinum selling UK band Sugababes consisting of Keisha, Heidi and Amelle. Viewers sent in video questions, voted for which dress Heidi should wear during a red carpet event, witnessed unique rehearsals and much more.
Melendi is a highly successful Spanish platinum selling rock artist, known not only for his music but also for his outspoken character which he shared with his viewers. People voted on which song he should end a concert with and got answers on their most intimate questions.
The multiple award winning format Get Close To… Sugababes is one of the first interactive digital branded entertainment formats. It offers viewers the opportunity to get a private peak into the lives of celebrities and interact with them.
Its unique features are:
highly topical
what is shot today will be published within 48 hours
interactive
viewers can influence actions of the artists, ask video questions etc
highly personable content
content partially shot by artists themselves
Get Close To… was partially shot by Endemol its production team and partially by the artists themselves with a mobile phone. It gave viewers access to highly personal footage a professional crew would never be able to capture.
The show was commissioned by O2 UK and Nokia N-Series was seamlessly integrated within the series. It was a great success; both in terms of mobile views as in terms of free publicity. The series consistently performed as a top 3 download on the O2 Active portal during the 6 weeks run of the show.
After the success in the UK, a local Spanish version of the show called 'Yo! Melendi' with the Spanish rock artist Melendi, was released together with Movistar and Nokia. Again, the format proved to be a big success.
Soon Endemol Spain will launch the next series with Spanish music artist Bustamante.
This multi-platform show is ideal for seamless brand integrations and can be applied to any type of celebrity.
The format Get Close To… has picked up a number of international prestigious awards. Such as:
Endemol is a global leader in entertainment. The company produces premium content for the world's major broadcasters and digital media platforms, creating entertainment that plays across TV, online and mobile.
Endemol comprises an international network of companies that spans over 20 countries on five continents including the USA, the UK, Spain, Italy, France, Germany and the Netherlands, as well as Latin America, India, South Africa and Australia.
The company's creative teams around the world are continuously developing new entertainment properties that are shared across the Endemol network. Endemol currently has a growing library of over 1000 titles covering all genres.
Endemol is owned by a consortium consisting of Goldman Sachs Capital Partners, Mediaset Group and Cyrte Group. For more information, please visit www.endemol.com.